Team collaboration – The platform should focus on team collaboration so all users can keep relevant discussions inside the platform, instead of in many different external locations, which causes confusion and wastes time. So in addition to a calendar view, you also want to view activity from a business perspective so you can determine whether the campaigns are meeting (or not meeting) company goals. Goals – A successful marketing strategy starts with goals, so the software should give you the ability to set goals for your campaigns and organise your data according to those strategic initiatives. If a team member creates an idea, the software should assign the idea to the person and keep assignments visible throughout the platform. Team organisation – Your marketing calendar software should also allow you to see who manages each aspect of your marketing campaigns. Also, the software should make it easy to share data and communicate with external stakeholders. Internal and external visibility – Your entire team should be able to view your marketing calendar, from top-level to multi-channel activities, with permission levels for security. Unlike project management tools, marketing calendar software needs to simplify your marketing process and helps you plan your marketing activities and campaigns from goal and initial planning to delivery and tracking. It connects, aligns and streamlines marketing activities, so the entire organisation (even external stakeholders) has visibility into your marketing processes.

Marketing calendar software has less to do with scheduling and more to do with simplification, planning, and alignment. What to look for in a marketing calendar? Organised marketing increases productivity, and allows you to move faster and achieve your ROI goals without chaos. Marketing calendar or planning software can be the solution to help you ditch the inefficiencies, and rest easier knowing all of your marketing processes, communication, and people are all in one place, and easy to access.

Yet the looming deadlines, budget quotas, and goals do not go away. The deeper you fall into this chaos, the more budget and productivity is wasted. This is far better than the reality most marketing teams face Messy spreadsheets, haphazard roadmaps and marketing campaigns fragmented between project boards, ad platforms and documents.

A marketing calendar keeps you organised, aligns expectations and guides your team in the right direction.

Marketing plan pro 9